A. J. Wilkinson Ltd, Newport Pottery, Shorter & Son Ltd These factories were all owned by the Shorter family and they worked in close co-operation. Their main claim to fame was Clarice Cliff, whom worked at the A.J. Wilkinson factory. In 1927/8 Clarice Cliff designed the handpainted ‘Bizarre Ware’ pottery range. The name for the range was chosen by Colley Shorter whom married Clarice Cliff in 1940 after the death of his first wife.